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This year’s trends are grouped into four core categories: “Human Touch” which encompasses warm, earthy colours, soft textures, and imperfect, organic shapes; “Balanced Biotype” that embraces bio-based materials, natural, calming shades, reusable objects, and wild-looking outdoor spaces; “Recentred Stage” which incorporates geometric shapes, colour blocking and pastel shades combined with bolder tones; “Crazy Illusions” that encourages using vivid colours, metallics, playful shapes, and fairytale-esque charms.
Minimal and down-to-earth are also the main keywords for choosing the flowers this summer.
The eucalyptus hype is slowly calming down this year, and it’s being replaced in bouquets with twigs found from nature, various grasses, ferns, and olive branches. However, it’s beneficial to have some knowledge about the plants you pick from nature so that you would keep the endangered and protected species safe. Peonies are definitely stealing the spotlight this summer, their season lasting from May to the first weeks of July. Other popular seasonal flowers are hydrangeas, snapdragons, gladioli, and dahlias.
Pastel hues and warm tones are definitely preferred. Nude and pale pink shades are still popular but are now combined with yellow, natural blue, and purple for adding contrast. Regardless of the minimal look, various blossoms and leaves are being used in bouquets to make them eye-catching and more exciting. Bigger, luscious, and abundant bouquets definitely win the popularity contest this year. Bright, colourful, and airy floral arrangements are favoured, as they are simultaneously down-to-earth, like a bouquet of freshly picked blossoms from the meadows. Even more common rose and lily bouquets are enhanced with natural leaves and twigs, because they create a more genuine feeling and emotion.
This season brings more green leaves and plants into the wedding bouquet trends as well. Blooms are definitely still important, but they are not in the limelight any longer. Minimal materials are being used even for decorative flowers like orchids so that the arrangement would create a rather harmonious union.
People connect earthy vibes, greenery, and golden fields with summer, creating a vivid picture of blossoming nature, summer cottages, and loving grandparents, which is why local garden and meadow flowers are definitely stealing the spotlight. Decorative roses, flamingo flowers, and lilies stay in the background during the summer season. It’s also better to prefer flowers that can withstand the summer heat and direct sunlight.
Primarily because the weather dictates the availability of seasonal flowers in summer, which means that the florist can create the most beautiful bouquet from the flowers delivered that very day. The preferences of the customer are still absolutely welcome, and the florist will do their best to take them into consideration. Interflora’s selection offers you a big variety of trendy summer bouquets, that are freshly put together by our florists from carefully picked meadow and garden flowers.
Take a look at Interflora’s selection here.
At Fleurop-Interflora NE Europe OÜ (hereinafter referred to as "Fleurop-Interflora"), the privacy of our customers is very important to us and we want to assure that we take the confidentiality and security of personal data very seriously.
We collect personal data whenever a User interacts with our Websites, including making a purchase, browsing our Websites, signing up to receive any of our services or using our services in any other way. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil the order or based on legal obligation and when selecting not to provide the personal data, we may not be able to accept or fulfil the order.
The types of personal data that we will collect, store, maintain or process includes the following. We provide further details regarding the use of the personal data in Clause 8.
Personal data provided when making a purchase from us:
Additional Personal Data provided through the “My Account” feature:
Additional Personal Data obtained when using our Websites:
Additional Personal Data obtained through contact with us:
Our terms and conditions require that a person has to be 18 or older when placing an order with us. If one believes we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 14.
We will use personal data for the following purposes:
For customer care purposes:
Please note that the sender or receiver will receive communications with respect to fulfilling the order or for customer care purposes even if the sender has opted out of receiving marketing communications.
For marketing purposes:
For marketing through third parties:
For internal business purposes:
We will use any of the personal data collected to help us to understand how many people visit our Websites, how well the Websites are working and to consider any improvements we may need to make to the Websites to improve online experience. It also helps us determine what products and services the customers are interested in and what they might wish to purchase from us in future
A User has the right to opt out of receiving direct marketing communications at any time by:
We also share cookies to offer quality client service and better user experience with third party software on our Website, for example Live Chat and software that collects User browsing history and activities (e.g. Google Analytics). Any information that these third parties collect via cookies and action tags is completely anonymous.
Fleurop-Interflora is committed to protecting and respecting our customers and Users privacy rights, and to ensuring that their personal data is safe and secure. We do not store personal data that is not necessary for the purpose of placing and fulfilling an order, monitoring privacy, achieving our marketing objectives, improving Website user experience, or for other purposes listed in the preceding paragraphs.
We use administrative, organisational, technical and physical safeguards to protect personal data from being used or disclosed in an unauthorized way. For example, we regularly test our Website, databases, technical systems, and other assets for security vulnerabilities, train our staff, do scenario planning and crisis management protocols to ensure we are able to respond to cyber security attacks and data security incidents.
We will inform the Surveillance Authority and the victim (the data subject) about any important security incidents within 72 hours after the incident.
Fleurop-Interflora Web pages do not see or store personal information relating to the User's bank account, except payment confirmation or data on the payment confirmation indicated by the bank.
Fleurop-Interflora will never ask to confirm any bank account or credit card details in writing or via email. Payment gateways will direct the payment to a secure website designated by the bank outside Fleurop-Interflora Website.
When using a computing device in a public location, it is recommended to always log out and close the website browser after finishing the online session.
When creating an account with us, one must keep the password private. When creating a company account, the password
can only be shared with authorized personnel. We strongly suggest to avoid using the same password for multiple online
accounts. Any password created should be at least 8 characters long and must include at least one upper case letter,
one lower case letter.
We recommend regularly changing the password, which one can do within “My Account” section.
Fleurop-Interflora relies on different lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.
Fleurop-Interflora Member Florists/Fulfilment Partners: Fleurop-Interflora shares data with our
florists who are independently owned and operated businesses. Our florists are our distributors for the purposes of
fulfilling and delivering purchases. We also use other third party fulfilment partners such as wholesalers for certain
products and postal and courier services. Our florists and fulfilment partners will contact the recipient to schedule
delivery or verify delivery information and availability (unless agreed otherwise between the customer and
Florists or couriers to not see the senders contact information. When needed, Fleurop-Interflora will contact the sender regarding any customer care issues.
Fleurop-Interflora Affiliates: In order to fulfil international orders, Fleurop-Interflora may share personal data with its affiliates, including Interflora Inc and FTD Companies, Inc., their subsidiaries and affiliates. When having ordered a product for international delivery, this may also include other third party entities who fulfil and deliver orders.
Flower and Gifting Suppliers (other than Fleurop-Interflora Florist Members): In order to fulfil customer orders, Fleurop-Interflora contracts with third parties who provide products that the local florists might not have, such as gourmet products and gifts
Financial/Payment Service Providers: In order to process customer orders placed with us, Interflora contracts with payment service companies who process payment, ensure security of your transactions, and prevent or detect fraudulent transactions
Marketing Service Providers: Interflora contracts with third parties who:
Website Improvement: In order to offer secure and the best quality experience when using our services, we contract with third parties who help us identify and make improvements to our website, provide website traffic data and website performance analysis information, and provide analysis on website performance focused on customer experience.
Customer Service Providers: In order to provide the best possible customer services to our customers, we use third party software which provides us with ‘Live Chat’ functionality.
In addition to the reasons identified above, we may provide your personal data to third parties in the following circumstances:
Law Enforcement/Government Requests: We may be required by law to provide personal data to law enforcement, a government agency or in response to a search warrant, subpoena or other legally valid enquiry or order, or to an investigative body or civil litigant including emergency situations. We may also disclose personal data when we believe in good faith that disclosure is necessary to comply with relevant laws, for the establishment, exercise or defence of legal claims, to prevent and address fraud and other illegal activity, to prevent death or imminent bodily harm, or to protect or defend the rights, property or safety of our Users, others and ourselves.
Interflora Business and Legal Purposes/Mergers and Acquisitions: There may be business or legal reasons to disclose personal data. As an example, we may transfer data we have about you to third parties in connection with an actual or potential merger, consolidation, acquisition, reincorporation, sale/divestiture, acquisition or other similar transaction involving all or part of our company or any affiliate, or as part of a corporate reorganisation or stock sale or other change in corporate control. If we undergo such a business transition, personal data may be one of the assets that may be shared or transferred as part of the business transition and used by such third party as though such third party were Interflora.
We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so.
When placing an international order, details related to the order, delivery and personal information connected to the to the recipient will be sent to Interflora Inc affiliates and their partners. This means that personal information may be sent outside the European Economic Area (EEA) for the purpose of fulfilling an order and customer care.
We have implemented appropriate technical and organisational measures and adequate safeguards to protect personal data by entering into standard contractual clauses with data recipients in countries outside of EEA. If any disclosures of personal data mean that your personal data will be transferred outside the European Economic Area, we will only make that transfer if:
We fully respect the right you have toward your data, including the right to receive a copy of the personal information we hold about you. Please note that we can only forward data which disclosure does not violate intellectual property or business law, does not adversely affect the rights and freedoms of third parties and is not technically excessively complex to get.
As an owner of your personal data, you have the:
Right to view the personal data we hold about you: You can view the persona data on your account by
logging in with you username and password.
In order to receive an additional copy of all the information we hold about you, please send a digitally signed application to our contacts in Clause 14. We respond to the request and make a decision regarding it within at least 30 business days. To identify yourself in any other way than digital signature, please contact us at the contact details provided in Clause 14.
Right to Rectification: You may ask us to update and correct any out-of-date or incorrect personal data that we hold about you, or to complete incomplete personal data. In order to update your personal data, please visit your account on our Website. To update your data in any other way, please contact us at the contact details provided in Clause 14.
We fully respect that your personal data is owned by you and that you have certain rights with respect to the personal data. Please understand that we may have certain obligations to maintain personal data records despite your requests to exercise the following rights, such as for legal and accounting purposes.
You may have the following additional rights, detailed below:
Right to erase your data: You can erase your user account by logging in with your username and
password and selecting the “delete account” option. This will erase your account and information connected to you user
account, except for the data related to previous orders and other information that is necessary to hold for accounting
and legal purposes.
To erase your data in another way or to another extent, please send a digitally signed application to our contacts in Clause 14. We respond to the request and make a decision regarding it within at least 30 business days. To identify yourself in any other way than digital signature, please contact us at the contact details provided in Clause 14.
Right to Restrict: For a limited list of reasons, you may request that we cease using or that we suppress your personal data. To do that, please send us a digitally signed application which explains the reason and changes related to the use of the data. We respond to the request within at least 30 business days and may ask for more detailed information from you.
Please note that after deleting your account, you will not be able to see your order history connected to your deleted account, even when you open a new account in the future.
Fleurop-Interflora NE Europe is responsible for collecting and storing orders and User data for this Website. For inquiries and requests related to personal data, please contact the following contacts:
Fleurop-Interflora NE Europe OÜ
Vabaõhumuuseumi tee 2A
13522 Tallinn / Estonia
Tel: +372 6003900 / 6003904
Fax: +372 6003901
Thanks to our unique worldwide marketplace we can deliver your order within hours anywhere in the world! Due to the various time zones public business hours in individual countries, same day delivery on the date of your order can only be guaranteed under the following conditions:
Please check carefully that the delivery address, including local telephone number, is complete and correct. We cannot accept any liability for late or non-delivery due to an incorrect or incomplete address.
For special orders or inquiries please contact us. Deliveries guaranteed for a fixed time can only be executed with the prior agreement of our customer service department.
In the absence of the addressee, our florist member will attempt delivery and leave a calling card and try to reach the recipient later by phone. If the florist is unable to deliver the flowers and unable to reach the recipient wihtin 24 hours after the first attempt of delivery, the florist will inform us of the none-delivery and you’ll be informed either via phone or Email that no delivery could be made. The florist making the delivery is authorized to leave the flowers with a reliable third-party (e.g. a neighbour, receptionist, porter, funeral parlour, etc.) deemed suitable for passing on the flowers to the addressee. The same applies to additional items (accompanying card, gift article, etc.) for which transmission has been agreed to in individual cases.
If the recipient refuses to accept the flowers without any reason, the full charges are due, and will be billed by our florist.
Flowers are seasonal products, and some varieties will therefore not always be available at florists, including the Fleurop-Interflora online Flower Market.
We are unable to guarantee permanent availability of specific flowers at every florist shop worldwide, especially if orders are received at short notice. A Fleurop-Interflora bouquet may thus look slightly different to that shown in the online shop. However, every Fleurop-Interflora bouquet is a work of art, freshly composed especially for you in one of our premium Fleurop-Interflora shops, and you may rest assured that every effort will be made to match the colour and shape of the bouquet shown in the online picture.
Flowers with vases are, unfortunately, not available. Nevertheless, in the Fleurop-Interflora online Flower Market, flowers that are delivered with a vase are clearly indicated.
Customer satisfaction is for our affiliated Florist very important. The guarantee assures you that all orders are handled by experts and are of first-rate quality. All flower arrangements will be fresh and delivered personally.
We guarantee the conscientious fulfilment of every Fleurop-Interflora order. Our guarantee comprises:
Nevertheless, should there be any complaint, the addressee can of course contact the delivering Fleurop-Interflora florist. The latter guarantees the delivered product for at least three days - 72 hours after delivery - with respect to quality, and will replace the product with another one if the flowers or plants that are the subject of any claim are returned to the shop within this period.
This guarantee is your assurance that your order will be executed with love and care, and that only the highest quality products will be used. However, should you not be satisfied with the delivery or quality, please let us know within 3 days latest from the date of delivery.
All orders are handled and processed exclusively by members of the Fleurop-Interflora organization.
Needless to say, all information required to process your order will be treated confidentially and will not be passed on to third parties.
Please contact our customer service for all your questions and suggestions.
We thank you for the trust you've placed in our online marketplace.